LinkedIn Groups provide an opportunity to connect with a smaller group of like-minded individuals. You can also send an admin announcement email to your members once a week - an email that’ll sit in their inbox, not a notification in the app. For example, LinkedIn sends a daily or weekly digest of all activities in the group to your members to keep them updated and engaged. This makes communities like LinkedIn Groups a great way to bring your customers together, especially if you are a business-to-business (B2B) company.įinally, LinkedIn Groups have powerful community management features unavailable on other social media platforms. While Instagram and TikTok received the attention of most marketers (including ourselves) in 2022, LinkedIn has steadily grown its user base to more than 850 million members.Īnd unlike Instagram and TikTok, people on LinkedIn are there to further their professional network, build their personal brand, and increase their industry knowledge.

Instead of building huge public pages, more and more businesses are opting for niche closed communities. There’s a significant shift from simply broadcasting marketing messages to engaging fans. If you’re still wondering if LinkedIn Groups are useful for you and your business, I hope the following reasons can convince you of their importance and power.įirst, social media as we know it is changing. LinkedIn Groups are a great way to build relationships and grow your business and provide a space for like-minded individuals to connect with each other, share ideas, collaborate on projects, and more.īy using LinkedIn Groups, you can connect with potential customers and followers, as well as build relationships with other professionals in your industry. They are a place for LinkedIn users to gather around a specific topic, interest, or industry.

LinkedIn Groups are akin to other groups and communities across social platforms. Share your updates, reach your followers, and grow your network with Buffer's LinkedIn scheduling and analytics tools. Schedule your LinkedIn posts and save time with Buffer

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